Tools
Free tools and calculators
Four tools that give you a number or a direction without a sales call. Everything runs in your browser — no email gate, no signup, nothing stored.
Pick the question you are trying to answer
How to use these
In the order that actually helps
Used together these three answer the sequence most owners get backwards: fix what leaks, price what is wasted, then decide what to spend. The glossary is there so nobody can sell you a term you cannot define.
- 01
Start with the leak, not the spend
The lead leak quiz takes two minutes and usually explains more than any traffic report. If intake is broken, every other number on this page is optimistic.
- 02
Price the problem before the fix
The ROI calculator turns 'this takes forever' into a monthly dollar figure and a payback period. That is the number worth taking to a decision, not a gut feeling.
- 03
Fund it honestly
The budget calculator works backwards from the revenue goal so the plan is either affordable at your margin or visibly not. Both answers are useful.
Next step
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