Tool
Lead leak quiz
Most businesses do not have a traffic problem. They have a leak between the inquiry and the conversation. Eight checks, a weighted score, and the fixes ranked by what they cost you.
Eight checks
Answer honestly about what happens on an average Tuesday, not on your best day. Nothing is submitted and nothing is stored.
- 01
Does someone respond to every new inquiry within five minutes during business hours?
Response speed is the single largest controllable factor in whether an inquiry becomes a job.
- 02
Do after-hours inquiries get an immediate acknowledgment?
Roughly a third of small-business inquiries arrive outside working hours.
- 03
Can someone request a quote on a phone in under thirty seconds?
Most local traffic is mobile, and most quote forms are built for a desktop.
- 04
Do you know which channel produced each inquiry from the last thirty days?
Without attribution you cannot tell which spend to cut and which to double.
- 05
Does every unclosed lead get at least four follow-up touches?
Most quotes are never followed up more than once, and most sales happen after the second touch.
- 06
Is your Google Business Profile complete, with reviews arriving every month?
For local searches the map pack often outranks your own website.
- 07
Is every inquiry stored in one place your whole team can see?
Leads that live in a personal inbox are invisible the moment that person is busy.
- 08
Do your service pages answer price, process and timeline questions directly?
Buyers who cannot find these answers on the page ask a competitor instead.
Result
Answer the checks to score
Your score updates as you answer. Unanswered questions count as gaps until you confirm them.
0 of 8 answered
What to fix, in order
Nothing flagged yet.
Method
How the score works
Each of the eight checks carries a weight based on how much revenue that gap typically costs a small service business. Response speed carries the most because it is both the largest measurable factor in whether an inquiry converts and the one you control entirely. Content depth carries the least because it changes the quality of an inquiry more than the count.
Answering yes keeps a question's points. Answering no removes them. Your score is the percentage of weighted points you keep, so the number moves most when the expensive things are broken — which is the point. A site can pass six easy checks and still score badly if it fails on speed and follow-up.
Nothing is submitted. The quiz calculates in your browser and the result disappears when you close the tab.
Above 85 — tight
Your intake holds up. The constraint is now demand, so the next move is traffic and positioning rather than more plumbing.
60 to 85 — leaking
Enough inquiries are dropping before contact that paid traffic will underperform. Fix the top two flagged items before increasing spend.
Below 60 — losing work
You are already paying to generate inquiries you never speak to. Every marketing dollar added here funds the leak rather than growth.
Next step
Fix them in weight order
The flagged list on your result is already sorted by cost. Work down it rather than picking the easiest item, because the easiest item is rarely the expensive one.
- 01
Close the response gap
Instant acknowledgment, routing to a real owner, and a same-hour human reply. This alone usually recovers a fifth of the work you thought you lost on price.
- 02
Make asking easy
A mobile quote path under thirty seconds, a tappable number, and a form limited to fields you actually act on. Every extra field costs you inquiries.
- 03
Follow up on purpose
Four touches over two weeks, stopping the moment they reply. It is the cheapest revenue available because you already paid to generate the lead.
Questions
Frequently asked
Each question carries a weight based on how much revenue that gap typically costs a small business. Answering yes keeps the points; answering no removes them. The score is the percentage of weighted points you keep, so the questions that matter most move the number most.
Above 85 means your intake is solid and the next gain comes from traffic, not plumbing. Between 60 and 85 means you are losing a meaningful share of inquiries to fixable process gaps. Below 60 means paying for more traffic will mostly fund the leak.
Because it is the factor buyers notice first and the one you control completely. When several businesses are contacted at once, the first credible reply usually sets the shortlist, regardless of price.
Usually not. Most of the eight items are configuration and sequencing inside tools you already pay for. We only recommend a new system when the existing one cannot hold the data you need.
No. The quiz runs entirely in your browser and nothing is submitted or saved. Nothing leaves the page unless you choose to book a call afterwards.
Work top down through the flagged items. They are ordered by weight, so the first red item on your result is the one costing you the most right now.
Next step
Ready to make work easier?
Share what is taking too long, failing to connect, or holding the business back. We will review your request and follow up by email.