Service
Paid advertising measured against booked work
Ads are the fastest way to find out whether your offer works, and the fastest way to waste money if the page behind them does not convert. We run campaigns that are judged on inquiries and revenue, not impressions.
What this service is, in plain terms
Paid search is rented demand. You stop paying, it stops arriving. That is not a reason to avoid it, but it is a reason to be clear about the job it is doing: filling a gap while organic search matures, testing whether a message resonates before you build twenty pages around it, or covering a seasonal spike.
The most common failure is not the campaign. It is sending expensive clicks to a page that talks about the company instead of the thing the person searched for. We check the destination before we touch a bid, and if the page is wrong we fix it or say plainly that ads are premature.
Reporting is the other half. If your reports end at clicks and cost per click, nobody can tell whether the money worked. We track the inquiry, tag its source, and report cost per inquiry and, where the sales cycle allows it, cost per booked job.
The situation
What usually brings people to this page
You are paying for clicks that were never going to buy
Broad match plus an empty negative keyword list means budget going to research queries, job seekers and people in a different state. It looks like traffic in the dashboard and produces nothing in the inbox.
Ads point at the homepage
Someone searches a specific problem, clicks, and lands on a general page where they have to hunt. Every extra step loses a share of the visitors you just paid for.
Nobody can connect spend to revenue
The platform reports conversions, the office reports jobs, and the two numbers have never been reconciled. Without tracking that survives the form submission, optimization is guesswork.
Whoever set it up left, and it has run untouched since
Ad copy referencing an old offer, budget on a paused service line, and automated recommendations accepted without review. Campaigns decay; unattended ones decay expensively.
Scope
What you get
Everything below is included in a standard engagement. Anything outside it is quoted separately and named before work starts.
Account and conversion audit
Existing account structure, wasted spend, tracking accuracy and landing page quality reviewed before any new money goes in. Frequently the first win is switching things off.
Conversion tracking that reconciles
Form submissions, phone taps and call tracking wired to Google Ads and Analytics 4, with the source stored against the inquiry record so it can be matched to a real job later.
Campaign build with tight intent
Campaigns split by service and intent, exact and phrase match on the terms that matter, and a substantial negative keyword list built from day one rather than after three months of waste.
Ad copy written per service
Ads that name the service, the area and the differentiator, with extensions for phone, location and specific offerings, matched to the search rather than to the brand.
Landing pages that match the ad
A page per campaign theme with the same language as the ad, one clear action, proof, and a short form. Built by us so it is fast and measurable.
Local and remarketing layers
Geographic targeting sized to where you actually travel, plus remarketing to people who visited and did not convert, capped so it does not become a nuisance.
Weekly management
Search term review, negative keyword additions, bid and budget adjustments, ad testing. Weekly, because the search term report is where money is saved.
Monthly reporting in business terms
Spend, inquiries, cost per inquiry, and where the budget went by service, with a short note on what changed and what we are testing next.
How it runs
The process, start to finish
- 01
Audit and readiness check
We review the existing account, the tracking and the destination pages, and tell you whether ads are the right next spend or whether the page or the offer needs work first.
Week 1 - 02
Instrument before spending
Conversion tracking, call tracking and analytics events go in first. Launching without them means the first month teaches you nothing.
Week 1–2 - 03
Launch narrow, then widen
Start on the highest-intent terms with a controlled budget. Expand only into what proves out, rather than launching broad and hoping to prune later.
Weeks 2–6 - 04
Optimize on inquiry cost
Weekly search term reviews and ad tests, monthly budget reallocation toward the services that produce work, and honest conversations about what is not paying.
Ongoing
Outcomes
What changes when this is working
Inquiries within days
Unlike SEO, paid search produces volume as soon as it is switched on, which makes it the right tool when you need pipeline this month.
Less wasted spend
Tight match types and a real negative list typically remove a meaningful share of clicks that were never going to convert.
A number you can decide with
Cost per inquiry, and where possible cost per booked job, lets you scale a channel deliberately rather than by feel.
Evidence for the rest of the marketing
The phrases that convert in ads tell you exactly which pages and content to build organically, which shortens the SEO learning curve.
Investment
How pricing works
Management is a flat monthly fee based on account complexity, not a percentage of spend. Percentage pricing gives an agency a reason to recommend spending more, and we would rather not have that incentive. Ad spend is paid directly to the platform on your own account.
What moves the number
- Number of campaigns and services being advertised.
- Number of platforms. Search only is simpler than search plus paid social.
- Whether landing pages need to be built or already exist.
- Whether call tracking and offline conversion import are required.
- Geographic spread, since multiple markets need separate structure and budgets.
There is a minimum viable spend below which nothing can be learned. If your budget is under it, we will say so rather than take a management fee to run a campaign that cannot generate signal.
Typical timelines
- Audit and tracking setup
- 1–2 weeks
- First campaigns live
- 2–3 weeks from start
- Stable cost per inquiry
- 6–12 weeks
Enough to generate roughly thirty clicks a week on your core terms, which is the point where the data means something. In most local service categories that is a few hundred to a couple of thousand dollars a month, and we will estimate it from real cost per click data in your market before you commit.
You do. We work inside your account with our own access. If we part ways you keep the account, the history and the learning, which matters because performance history has real value.
Usually both, in that order of visibility. Ads give you inquiries and data now; SEO compounds and eventually lowers your blended acquisition cost. If you can only fund one and you need work this quarter, start with ads.
No. A flat monthly management fee, so our recommendation to increase or decrease budget is not influenced by our own invoice.
Useful for some categories, weak for others. Paid social is interruption rather than intent, so it works for visual, impulse or awareness-led offers and rarely beats search for urgent services. We will tell you which side of that line you fall on.
A tracking number that forwards to your real line, so calls from ads are attributed without changing how anyone answers the phone. Call recordings, where you want them, also reveal which ads are attracting the wrong inquiry.
Expect six to twelve weeks of optimization before cost per inquiry settles. The first month buys information as much as leads, and any agency claiming otherwise is describing luck.
Yes, if the destination page can convert. If it cannot, we will either build a dedicated landing page or recommend fixing the site first, because spending on a page that loses people is the most expensive mistake in this channel.
Related services
These are usually bought together, because they solve adjacent halves of the same problem.
What clients say
5.0 on Google
These guys are super professional and top tier - they helped me rebuild my old site, run ads and created a custom CRM. I recommend !
Rafael Guerrero
Google review
Absolutely love my new website! All details are perfect & I’ve already had an insane increase in reach! They are definitely the way to go!
Averie Chindavat
Google review
Excellent team to work with, they helped me from the ground up!
Alan Trevino
Google review
Top notch services ! 10/10 will Keep working with Columbia tech
julio
Google review
Website Masters!
House Buyers
Google review
Next step
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